The Weekly: Fixing RadioShack
RadioShack has seen better days. But you knew that. For years, conventional wisdom has held that the embattled electronics retailer is among the walking dead of that sector, just one nail in the coffin behind joining Circuit City in the dustbin.
The Onion, America’s Finest News Source, or at least one of its better sources of satire, published a hilarious article back in 2007 where RadioShack’s CEO openly marveled at how the company remained in business at all.
The Onion’s characterization of then-CEO Julian Day is “quoted” as saying, “Have you even been inside of a RadioShack recently? Just walking into the place makes you feel vaguely depressed and alienated. Maybe our customers are at the mall anyway and don’t feel like driving to Best Buy? I suppose that’s possible, but still, it’s just…weird.” The article goes on to suggest that only a stream of countless RadioShack gift cards left unredeemed continued to sustain the company. “I’d like to capitalize on the store’s strong points, but I honestly don’t know what they are,” said Day’s characterization. “It’s like walking into your grandpa’s basement. You always expect to see something cool, but it never delivers.”
Of course, satire has roots in reality, and for RadioShack, it’s a reality that grows more and more grim.