Celebration Lodge, an immaculate four bedroom log cabin vacation home in the heart of Tennessee’s Smoky Mountains, needed a strategy to spread the word to tourists. I worked closely with the owners and their web developer to create a successful marketing strategy, contributing to a more than 100% increase in bookings year over year.
Our strategy focused on leveraging the owners’ personal network of colleagues and friends for one on one attention, while also targeting residents of areas most likely to produce tourists to the area, based on data from the Smoky Mountains Visitors Bureau.
The postcard I designed (seen below), along with CelebrationLodge.com (designed by our web development partner) have successfully led to a large number of new bookings, helping to greatly increase the owners’ return on investment. The front of the postcard design was used on souvenir postcards, as well, featuring an open back so guests can send well wishes to friends and family back home.