Berkshire Hathaway Home Services: Interactive Marketing Proposal
In Spring 2014, Casey worked with Berkshire Hathaway Home Services to create an interactive, iPad-based marketing proposal for use by its agents in communicating the company’s value to prospective home sellers.
Integrating video, slideshows and other features into a proposal previously restrained to paper, the new tablet-based version of the marketing proposal allows the company to convey its forward-looking stance and comfort with emerging technology to its customers.
By building the interactive brochure using specialized tools provided by Apple, it was possible to not only bring Berkshire’s marketing proposal to iPad in a unique way, but to also make it easily customizable by the company’s internal staff to accommodate for future changes and to allow for agent-by-agent customization.
This tablet-based marketing proposal sets BHHS apart from its competition.
Here’s a look inside the project:
The introductory screen features four photo panels that seamlessly dissolve to other picture, adding a subtle touch of dynamism that helps capture the attention of the reader.
This page highlight’s Berkshire’s involvement in the community. Tabs at the bottom allow the presenter to easily navigate between interconnected topics, while a slideshow at the left allows the presenter to swipe back and forth through photos or pinch to zoom up to a full-screen view.
This is one of several beautiful section covers that also serve as handy navigational waypoints for presenters, allowing them to flip from one section of the document to another just as easily as they might a paperbound version.